Depending on the local situation, Thalia sometimes also refrains from building a new shop in favour of purchasing an available edifice.

The company early on picked up the concept of multichannel marketing and therefore taken a stake in an established German online book shop.

[14] Customer from rural parts of the country can order books online and hereby make sure that even special titles are available and reserved when they go shopping on the weekend.

Elderly people who have difficulties leaving their house can phone a Thalia chain store and ask to have books sent to their home and the receiving employee will carry out the order online instead of the customer.

[16] The growing demand in e-books convinced Thalia to announce the release of their own device.