P-Cube was a service delivery platform company based in the United States, with R&D facilities in Herzliya, Israel.
Yuval Shahar was the company's CEO and previously served as a development manager for VocalTec (Nasdaq:VOCL).
Benny Shnaider, was previously a co-founder of Pentacom, which was also acquired by Cisco in April 2004 for $118 million.
[4] The idea for founding P-Cube came as a result of examining ways to improve Internet service providers' profitability.
P-Cube offered them the ability to provide additional services for a fee, bringing them much needed dollars that help make them more profitable.