Ladd was labelled an "east coast legend" by fellow professional skateboarder and team manager John Rattray in May 2013.

With American origins in the capital city of Boston, Massachusetts, New Balance was considered an appropriate fit for Ladd, as he is a native of the state.

Ladd's opponent in the opening round was Austyn Gillette and his video part consists of tricks performed on benches, ledges, and picnic tables.

Ladd won the Battle at the Berrics V competition after defeating Mike Mo Capaldi in the championship round.

[17] For the sixth BATB contest, Ladd qualified for the championship battle against Paul Rodriguez and won the competition for a second successive year.