[2] The original Plan B Skateboarding team was founded in 1991 by Mike Ternasky who had departed from the H-Street company that he had formerly managed with Tony Magnusson.
Ternasky, to the dismay of Magnusson, also managed to convince numerous team riders to assist with the development of the new brand.
Ternasky's intentions have been compared to the "Dream Team" concept that came to fruition in the American professional basketball league, the NBA.
At that time, riders were progressing at such a rapid pace that Mike was able to draw upon a pioneering movement to fulfill his aspirations.
Mullen subsequently filmed street-style parts for three videos, Questionable (1992), Second Hand Smoke (1993), and Virtual Reality (premiered June 11, 1993 at La Jolla Museum of Contemporary arts), while Ternasky was at the helm of the company.
[citation needed] Rocco expressed the belief that Ternasky's work with Mullen was "just flat-out amazing" and "changed everything".
[5] Former team rider Sean Sheffey has described his relationship with Ternasky in the following manner: If there was something that we were having a problem with, you know, sit down and speak with us about these things and "Why isn't this going on?
[5] Professional skateboarder Pat Duffy who, like McKay and Way, was a member of the original team and has continued on as a Plan B rider for the company's second phase has maintained Ternasky's influence throughout his entire career, stating:
[5]At the time of the release of the Questionable video in 1992, the Plan B team consisted of Rodney Mullen, Danny Way, Colin McKay, Rick Howard, Mike Carroll, Matt Hensley, Pat Duffy, Ryan Fabry, Sean Sheffey, and Sal Barbier.
Second Hand Smoke, the final video of the Ternasky era, saw the addition of Jeremy Wray, Pat Channita, and Ronnie Bertino to the team, following the departure of Howard, Carroll, Sheffey, and Hensley.
"[10] Ternasky's death was an incredibly significant event for both the skateboarding community and those people who were intensively involved with the Plan B brand; Danny Way stated in a December 2012 interview, "Mike was always like a brother to me.
Second-phase team member Paul Rodriguez has referred to this period as a time when Way and McKay were talking about "bringing back the dream; awakening the giant."
"[10] In 2005, with the financial backing of Syndrome Distribution, Way and McKay reformed Plan B Skateboards, maintaining their roles as company co-owners, as well as professional skaters.
[15] Rodriguez has explained: "The way I looked at it, Danny Way himself called me and asked me to ride for this company that he spent his career and put his hobby on the line for ...
[24] In late March 2010, the brand also announced a partnership with the Paul Schmitt Stix Factory for the manufacturing of its skateboard decks.
In early 2013, a bidding process for Billabong continued following the company's collapse in the wake of the 2008 global financial crisis and a failed expansion into the retail industry.
"[28] Veteran professional skateboarder, Chris Miller, has stated: "They're filming a video part every time they go out on the weekend to a contest.
[29][30] In late February 2014, Sheckler posted a picture on Instagram of the whole team standing together captioned: "Vid coming out Nov 2014".
[32] As a guest on the radio show "Big Boi is in the Neighborhood", broadcast on Los Angeles' Power 106FM, Rodriguez confirmed his departure from Plan B in an interview that was published on the Internet on July 30, 2013.
"[35] Johnny Schillereff, founder of the Element brand, announced the revival of the Branch distribution company in April 2014, stating:
[36]The image that was published with the announcement featured the logos of Element, Plan B and the Grizzly griptape brand owned by Pudwill.
Branch's premises will be located in Costa Mesa, California, US and at the time of the announcement on April 14, a website was not launched.
"[37] As of October 14, 2014, the official release date for the Plan B True video was announced as December 2, 2014, on Pudwill's Instagram account.
Thrasher Magazine's Instagram account then relayed Pudwill's picture, in which he is holding a skateboard deck that reads "B True" with "12-2-14" on the bottom in permanent marker.
In January 2013, Way provided his perspective on the company's team in an interview for the online magazine, Jenkem: "They are doing the best tricks consistently with every variation of it down the biggest stuff.