[9] In 2022, The Arena Group (formerly The Maven), which also operates Sports Illustrated, TheStreet and numerous other brands,[10] bought Parade from Athlon for $16 million as a mix of cash and equity.

[18] In September 2022, The Arena Group announced that Parade would end print publication in November,[19] but would continue in its online incarnation.

Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).

There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards.

The January 6, 2008, edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," but on December 27, 2007, she had been assassinated.

[27] Readers and media complained the magazine had an additional week of lag time due to the holiday season.

[28][29][30] A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition.