The potential of the company's health oriented social networking platform has generated interest from leading healthcare firms.

[2] PEERtrainer's social support network centers around four-person user groups with common interests.

[3] Some individuals that take part in other dieting programs, such as Weight Watchers, have begun to integrate PEERtrainer's online support groups to help them stay on track.

[4] In May, 2007, a PEERtrainer member was pictured on the cover of People for her weight loss success story,[5] and featured on Good Morning America.

[6] The company was ranked "Best in Class" in the Health category of the SEOmoz 2007 Web 2.0 Awards[7] and written about by The New York Times.