The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned.
The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
[1][2] The term was coined by Gini Dietrich in her book Spin Sucks (2014) in recognition of the changing landscape of media and the convergence of different types of media.
[3][4][5] The PESO Model consists of four components: