The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient.

It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (except Holy Week yearly where it signs off from Maundy Thursday at midnight until Easter Sunday at 11:00 AM).

[5][6] It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022.

On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024.

[11] The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[12][13][14][15]