[2][3] In general, the channel broadcast educational programs of Kyiv and children and family movies and cartoons manufactured by the USSR.

[6] In 2013, PLUSPLUS has been producing the range of in-house programs, each of which performs educational, training, developing and other functions.

The channel has prepared three projects "Fairy Tale with Dad" a 10-minute program where famous dads read tales for kids; "Tips and Tricks": animated pictures with solutions of "children’s" problems; and "Happiness Every Day": videos on how to make a kid happy.

[8] In 2012, the channel rebranded with the aim of appearing Western European in outlook, with a nod to Ukrainian/Soviet culture and history.

The rebrand was completed by UK design agency Studio.Build, who developed a set of changeable family characters, designed to be the heroes of the channel, with a set of teasers and indents, produced by specialist character-animation studio Animade.