The channel was bought by Central European Media Enterprises with the sports television Ring TV in 2008 and re-branded as PRO.BG in 2009.

This re-branding is believed to be inspired by Romania's largest TV channel PRO TV, also owned by Central European Media Enterprises (CME) as the founder of this channel Adrian Sarbu became the CEO of CME.

bTV Action is a men-oriented channel showing actual programs, sports and action films The channel, along with RING broadcasts the UEFA Champions League, and with BNT 1 and RING the UEFA Europa League, Italian Serie A1, Men's European Volleyball Championship and more in HD.

Later same year the channel starts to show the qualification and the races from the Deutsche Tourenwagen Masters (DTM) and since August 2013 also airs The Italian Serie A together with RING.

The Hounds is a provocative investigate show with reality reports, comments, discussions and social experiments.