Publicity stunt

Stunts employing humour and pranks have been regularly used by protest movements to promote their ideas and campaigns as well as challenge opponents.

Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage.

Thus, they interpreted Senator Glass' remarks as an invitation and asked their press agent to place a female circus dwarf named Lya Graf, on Morgan Jr.'s lap during one of the hearings.

While the addition of the small lady surprised Morgan and infuriated Glass, it also gained significant publicity for Ringling Brothers Circus.

[9] The calendar was eventually released on April 12, 1999, and featured all 11 women posing nude – obscured by baked goods, flower arrangements, sewing adornments, teapots, song sheets, and even a grand piano.

Publicity stunt in Salt Lake City , 1910: "Little Hip" the elephant, advertising newspaper and theater.
Austin A40 Sports , c. 1951 . To promote the A40 Sports, Leonard Lord , Chairman of Austin, bet Alan Hess of the company's publicity department that he could not drive round the world in 30 days in the car. In 1951, an A40 Sports driven by Hess [ 1 ] achieved the round-the-world feat in 21 days rather than the planned 30 (with assistance of a KLM cargo plane) – though the stunt had no eventual impact on sales. [ 2 ]
In 2013 in several large German cities, Planet Earth Account Community Enterprise (PEACE) organized events where money was distributed to the public via a balloon. [ 3 ]