Protesters may organize a protest as a way of publicly making their opinions heard in an attempt to influence public opinion or government policy, or they may undertake direct action in an attempt to enact desired changes themselves.
One study found that nonviolent activism during the civil rights movement in the United States tended to produce favorable media coverage and changes in public opinion focusing on the issues organizers were raising, but violent protests tended to generate unfavorable media coverage that generated public desire to restore law and order.
[9] Unaddressed protests may grow and widen into civil resistance, dissent, activism, riots, insurgency, revolts, and political or social revolution.
Likelihood that someone will respond to a protest is also affected by group identification, and by the types of tactics involved.
Protests can express views or news, and use viral networking to reach out to thousands of people.
Stock prices fell an average of one-tenth of a percent for every paragraph printed about the event.