In association with various sponsors, Push also conducts an annual tour of schools and sixth-form colleges, delivering guidance talks and reaching around 200 institutions each year.
It differed from other similar books because they did not give copy approval to the universities included and covered a wider range of concerns, particularly those relating to non-academic features of student life.
In particular, attention focused on what Push called 'flunk rates' (i.e. the proportion of students who dropped out or failed their courses), which were revealed in a comparative form for the first time.
Johnny Rich still manages the organisation as editor and is an acknowledged authority [citation needed] on university applications and student life and finance.
"[1] In an effort to prove the point and provoke controversy, on April Fools' Day 2008 Push published its own alternative league table which used what it argued were more student-centred criteria and which featured very different universities at the top of the list.