Since 2024, Paard has also managed GR8, a multi-purpose building with meeting rooms, a theater hall, and a record store on Prinsegracht 8.
The Paard van Troje began as a centre for youth culture.
The venue's programming policy focuses on 'quality pop' as opposed to mainstream acts.
Therefore, it receives funding from Music Center the Netherlands as one of seven distinguished venues (called 'kernpodia') of the Netherlands (together with Paradiso, Melkweg, Rotown, Tivoli, 013, Doornroosje) The venue was rewarded with the Nachttempel Award in 2005.
Aphex Twin (2007), Florence and the Machine (2010) and alt-J (2012) have also performed at PAARD.