Pablo the Drug Mule Dog

Pablo the Drug Mule Dog is the main character in a series of anti-cocaine television advertisements produced by the agency Mother[1] for FRANK, the United Kingdom government's national anti-drug campaign.

The main advertisement of the campaign begins with Pablo in a cellar with a large gash the length of his chest, from which bags of cocaine are being removed.

Pablo, voiced by David Mitchell,[1] has a wry sense of humour and manages to satirise not only the cocaine trade but also the advert itself, through quotes like "I picked up the phone...somehow..and talked to Frank" and "Ever woken up with a huge gash in your stomach?

Indeed, the use of Pablo in the anti-drug campaign has been met with praise in the media and in the public eye, particularly for the large impact made without glamorising the drug trade.

James Donaghy, writing for The Guardian said that "The Drug Mule Dog advert for the government's FRANK drugs helpline is a special kind of brilliant" and noted that "In a Home Office survey of [teenage audiences], 83% thought the FRANK adverts were very or fairly effective...surely some kind of miracle.