In March 2007, P1 was one of four companies awarded 2.3GHz spectrum licenses by the Malaysian government to deploy 4G WiMAX services throughout Malaysia.

Bhd.. May 2017 saw the announcement of the company's latest CEO, Moharmustaqeem Mohammed,[2] replacing Azizi A. Hady.

Unifi Mobile is a prepaid and postpaid plan operating on an annual contract.

Unifi Mobile utilizes its MgO 850MHz LTE band 5 spectrum (reformed from CDMA 850MHz), and Celcom provides domestic roaming on 4G and 2G until June 2023.

On 1 October 2022, Jasmine Lee Sze Inn, 52, was appointed the new Executive Vice President of Mobile at Telekom Malaysia Bhd, and CEO of Webe, the mobile division of TM.