Packshot

A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising on TV.

Its goal is to trigger in-store, on-shelf product recognition.

[1][2] The term packshot also refers to product placement in a movie or television show.

[5][6] Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props.

Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.