In some cases the definition is stretched to include rock bands embraced by modern Pagans.
Gothic rock had become popular among younger pagans as an alternative to the singer-songwriter style established by pagans from the baby-boom generation, which dominated the neopagan institutions in the 1980s and 1990s.
After Inkubus Sukkubus had some mainstream success with their debut album in 1993, many gothic rock and darkwave bands emerged with neopagan members and lyrical themes.
[3] By the mid-2000s, pagan rock had become fully integrated into the mainstream of neopagan events and institutions.
The Pagan rock label can include bands like Inkubus Sukkubus and The Moon and the Nightspirit who explicitly state their allegiance to Neopaganism; bands like Abney Park who have Neopagans in the band but do not label themselves as pagan rock, and bands like Unto Ashes who sing songs involving occult and Neopagan themes but avoid publicly labeling their personal belief systems.