Pā'ia (Hawaiian: Pāʻia [paːˈʔijə]) is a census-designated place (CDP) in Maui County, Hawaii, United States, on the northern coast of the island of Maui.

Pā'ia is home to several restaurants, art galleries, surf shops and other tourist-oriented businesses.

Pā'ia is located close to many internationally known windsurfing spots including Hoʻokipa and Spreckelsville.

[4] Spreckelsville lies to the west, Haiku to the east, and Haliimaile to the south.

18.6% of all households were made up of individuals, and 5.4% had someone living alone who was 65 years of age or older.