[1][2] It is a legally registered enterprise for print media productions by Chinese State Authority.
Based in Beijing, it was founded in September 2000 and started off publishing quarterly; the frequency in 2006, is one issue every two months.
[3][4] Their current average circulation is 40,000 copies; sold in all major cities of mainland China (Beijing, Chengdu, Xi'an, etc.
The magazine has a front cover with the title in Chinese and a back cover with the title in English; normal publication is 204 pages in full color with a fold out color poster.
Every issue also has a cover CD and a 'Metal In China' section which promotes and introduces bands on the local Chinese heavy metal scene in which several city scenes are presented and Chinese heavy metal is explained including its function as a 'rebellion of denial' due to the new sound movement.