Awards also acknowledge the efforts of artists in films, radio, and especially the theatre industry, which the PMA endeavor to revive through this platform.
The 3rd Pakistan Media Awards were held on 30 November 2012 at Expo Centre in Karachi, Sindh.
Previously the 4th Pakistan Media Awards were scheduled on 28 December 2013, but due to overwhelming amounts of online votings and persistent requests of voters, the ceremony was rescheduled for 11 January 2014 at the Expo Center, Karachi.
According to the organiser and CEO Arshad Siddiqui, the purpose behind the event was to re-live the Pakistani film industry.
He said though he and other private sector were trying to play their level best the cold behavior of government was quite illogical.