He is also a celebrity doctor who uses in-person and virtual stand-up comedy("MedCom”) to educate the general public on chronic illness intervention.

[3][5] He uses a form of stand-up comedy he calls “MedCom,”[7] on social media and in person in order to educate the public on gut health and chronic illness intervention.

[7] While the initial content of his videos focused on COVID-19, it gradually shifted to gut-health,[7] time-restricted eating,[4] mostly plant-based diets,[11] and weight loss.

[3] Manickam also began to study the genre of stand-up comedy, and invented the character "Saravana Kumar” as a means of connecting with his audience.

[12] Manickam says that his comedic videos and live performances are his form of giving back,[10] as all funds collected from his media outlets go towards Aishwaryam Trust, Madurai (a foundation which offers Palliative care).