A local grocery store owner, impressed with their Pizza products, urged Jack and Zina to go into the frozen food business.
In fall 2009, Palermo Villa Inc. announced plans to expand its existing company headquarters in the Menomonee River Valley.
[citation needed] In March 2007, Palermo Villa Inc. filed a trademark infringement lawsuit against Trader Joe's in U.S. District Court in Milwaukee.
[7] Activist groups such as the Overpass Light Brigade, and Voces de la Frontera have supported and picketed with the strikers, as well as Labor unions across the United States who called for a boycott of Palermo's products.
[7][8] On August 31, 2012, Palermo CEO Giacomo Fallucca and AFL–CIO President Richard Trumka met to discuss issues and concerns, but the meeting yielded no progress on the strike.