Jeon Sang-hyun (Hangul: 전상현; born January 24, 1984),[1] better known by his stage name Paloalto (Hangul: 팔로알토), is a South Korean rapper and singer.

He is the founder of Hi-Lite Records.

[2] He has also appeared on Show Me the Money 4, Show Me the Money 777, Show Me the Money 9, and Tribe of Hip Hop.