In 2004, The Quiett co-founded indie Korean hip hop record label and talent agency, Soul Company, alongside rappers Kebee, Jerry.K, and several other artists.

[6] His 2010 album, The Real Me, went gold, selling 7,000 copies and solidifying his reputation as one of the most popular indie rappers in Korea.

He appeared as a judge on the third season of the TV rap competition Show Me the Money with Dok2 in 2014, taking first place with contestant Bobby of the group IKON.

On November 25, 2020, The Quiett and fellow rapper Yumdda established their new record label Daytona Entertainment.

[11] He remains CEO of Ambition Musik, a former sub-label under Illionaire Records, although not an artist under the label.