She, alongside her father and brother, own and operate Viking Village Foods, a grocery store serving the local community that has evolved its range of services over time.
The family also owns several related businesses in the community including a liquor store, gas station, and restaurant, among others.
[3] She went to UW-Baraboo and UW-Eau Claire for two years before coming back home to take over the grocery business.
[2] Pam Coy is the owner and general manager of Viking Village Foods since 1989, taking over her father's business.
She also owns and manages other retail holdings including a convenience store, car wash, and restaurant.