Four young people win the competition of a lifetime; Jo (Scarlett Alice Johnson), Max (Jack Gordon), Gwen (Elen Rhys) and Dave (Michael Jibson) head off on an all expenses paid trip to New York, courtesy of the social network All2gethr.com.
As they board the private jet, they are asked to relinquish their mobile phones and take part in the in-flight entertainment – a new online gaming experience.
An animated alligator on-screen asks them a series of personal questions that they are supposed to answer truthfully.
When Dave refuses to continue and Max tries unsuccessfully to send an email for help, the screen shows them apparently live footage of friends being tortured and killed.
Max starts to feel ill; as he dies Jo reveals that she has poisoned him with the wine as her task.
Jo, as the only survivor, is shown a video of a girl, Lucy Turner, committing suicide.
[2] Dread Central criticized the movie's "undercooked climax and frankly preposterous final scene", but praised the film's acting and directing.
[3] Bloody Disgusting called the movie "a lame cyber-bullying metaphor disguised as a mildly diverting Brit B-flick.