[4] Later Young decided to put the stories into book form, originally as a bear from the woods who was also afraid of the dark, until one day Mother Nature gave him a magic word which gives him superpowers and transforms him into SuperTed.

Siriol management wished to create SuperTed in a way which their own children could be proud of, free from facile plots and hard-line violence.

This concept continued to be adopted in all series made by Siriol, which proves that "soft edge and quality animation can be more appealing to children than any amount of violence".

[8][9] Following the closure of Abbey Home Media in 2020, Mike Young purchased back that 75% stake of the series under his own company Splash Entertainment.

By chance, he is discovered by Spotty, a visiting alien from the Planet Spot, who decides to bring the bear to life using his cosmic dust.

Whenever trouble arises, SuperTed whispers his "secret magic word" and transforms into a superhero adorned with a red suit, cape and rocket boots.

The film, commissioned by the Central Office of Information, was entitled "Super Safe with SuperTed", and featured the three characters being flown to Earth by SuperTed, in order to teach Spotty how to cross the road safely after he nearly gets killed by recklessly rushing across the road on the planet Spot (his home), to talk to his sister.

SuperTed proceeds during the animation to teach Spotty the right way to cross the road, including not running, not standing behind vehicles, etc.

[11] SuperTed aired in Australia on ABC (where it was shown many times twice, starting from 3 May 1986 on Saturday mornings and then on weekday afternoons on 27 April 1987 and continued airing along with its American sequel until 13 May 1997), NTA in Nigeria, Channel 5 in Singapore (where it was reedited into two episodes), ZBC in Zimbabwe, Kabel 1 in Germany, Rai 3 in Italy, SVT in Sweden, The Disney Channel and now Kabillion in the United States, NRK in Norway, TF1 and Canal J in France, RTÉ1, RTÉ2 and TG4 in Ireland (where it was dubbed into the Irish language), TV One and TV2 in New Zealand, Dubai 33 in the United Arab Emirates, Kolmoskanava and MTV3 in Finland and Sjónvarpið in Iceland.