Panzani

[1] The brand was started by Jean Panzani in Parthenay in 1950.

[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.

[1] It was in the 1960s that it became the market leader in pasta wholesalers in France.

[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel.

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