Born in Mexico City, Rojas' education started in the fine arts at a very young age.

Rojas' career started at the radio station Vox FM, where she worked aside the famous Mexican journalist Ricardo Rocha in the Detrás de la Noticia program.

Not long after that, she moved to the Music Network Telehit, where she worked with Horacio Villalobos in Válvula de Escape.

In 2002, she also participated as a judge in the reality show Popstars and then she got her own program called Encuentros Cercanos besides her good friend Poncho Vera.

She also formed part of the team of Planeta 3, with Eduardo Videgaray and José Ramón San Cristóbal.