Paolo Schianchi

He has taught at the Politecnico di Milano, and is a leading representatives and theorist of Visual marketing a branch of study that connects image and product.

[1][2] Born in Parma, Schianchi has a degree in architecture and studied aesthetics; he became interested in visual marketing in the late Nineties, then in the following decade he explored it more deeply and began to divulge it:[3] the focal point of his theory is the fact that an object and its image cannot be separated.

During his ongoing involvement in many exhibitions (with Ente PadovaFiere, to mention one), Schianchi's focus had always been on how objects tend to take on the identity of their visual display, also as proof of their indissoluble ties.

Italian Design meets Japanese Handcraft), held in Milan and Padua from April to October 2011, Paolo Schianchi visually demonstrated that "an object is no longer the technical response to a necessary function, but the sum of the image, function and emotions with which it is branded (...)".

Schianchi is a designer, art director, and works with Italian and international companies[6] (Runtal Zehnder, Magma, Disegno Ceramica, Il Marmo); he was also editor for a number of magazines (Archaedilia by Faenza Editrice, Ce International Superfici In&Out for Il Sole 24 Ore Business Media).