Tissue paper

The key properties of tissues are absorbency, basis weight, thickness, bulk (specific volume), brightness, stretch, appearance and comfort.

This gives a bulky paper with high wet tensile strength and good water holding capacity.

[4] The importance of the paper tissue on minimising the spread of an infection has been highlighted in light of fears over a swine flu epidemic.

In the UK, for example, the Government ran a campaign called "Catch it, Bin it, Kill it", which encouraged people to cover their mouth with a paper tissue when coughing or sneezing.

[5] Pressure on use of tissue papers has grown in the wake of improved hygiene concerns in response to the coronavirus pandemic.

[citation needed] There are various on-demand custom printed wrapping tissue paper available online.

These are made from one up to four plies and in a variety of qualities, sizes, folds, colours and patterns depending on intended use and prevailing fashions.

In the late 1970s and early 1980s, a sound recording engineer named Bob Clearmountain was said to have hung tissue paper over the tweeter of his pair of Yamaha NS-10 speakers to tame the over-bright treble coming from it.

[7][8][9] The phenomenon became the subject of hot debate and an investigation into the sonic effects of many different types of tissue paper.

[11][12] The use has been credited to Minnesota Department of Transportation employee Fred Muellerleile, who came up with the idea in 1970 after initially trying standard office paper, which worked, but did not disintegrate easily.

It is generally used printed with the manufacturers brand name or, logo to enhance the look and aesthetic appeal of the product.

It is a type of thin, translucent paper generally in the range of grammages between 17 and 40 GSM, that can be rough or, shining, hard or soft, depending upon the nature of use.

The use of double-tissue, triple-tissue, tissue-foil and Methyl cellulose coated tissue papers are gaining increasing popularity.

Origami models sometimes require both thin and highly malleable papers, for this tissue-foil is considered a prime choice.

[15] The European tissue market is worth approximately 10 billion Euros annually and is growing at a rate of around 3%.

[18] Tissue paper production and consumption is predicted to continue to grow because of factors like urbanization, increasing disposable incomes and consumer spending.

The WWF estimates that "every day, about 270,000 trees are flushed down the drain or end up as garbage all over the world", a rate of which about 10% are attributable to toilet paper alone.

In 2002, it noted that "a little over 60% of the pulp and paper produced in Europe comes from mills certified under one of the internationally recognised eco-management schemes".

[29] There are a number of ‘eco-labels’ designed to help consumers identify paper tissue products which meet such environmental standards.

Eco-labelling entered mainstream environmental policy-making in the late seventies, first with national schemes such as the German Blue Angel programme, to be followed by the Nordic swan (1989).

Type III: ISO 14025 These claims give quantitative details of the impact of the product based on its life cycle.

You can tell a Paper Profile meets the Type III requirements when the verifiers logo is included on the document.