Parachute is a brand name for a range of coconut-based oil manufactured by Marico.

Parachute is the flagship brand of Marico.

Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.

[1] In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh.

Parachute's market share rose to 70% within ten years.