Paradox of Prosperity is a term used widely in many instances in economics, social theory and general commentary.
Morris argues that: "A paradox of prosperity is revealed and shown to be stable in the cycles of economic advancement between generations.
Morris extends Veblen's notion of the 'leisure class, saying: "It is ultimately not a question of economic utility which underlines the idea of conspicuous consumption.
In Rescue America, Salamone and Morris argue the parents of the leisure class (the baby boomers) were prudential but also understandably aspirational.
[5] In his recent book Bahama Modes: Notes Toward a Definition of Culture,[6] Professor Morris says the following: "It is quite difficult to press a label upon an entire generation.