[6][verification needed] The cable network reported that this included 1.6 million people aged 18 to 49 (a highly coveted demographic by broadcasters and advertisers).

"[13][verification needed] Reviewers have pointed out that the show effectively utilizes a number of cinematic techniques common in horror film.

The editing leaves open the question of whether paranormal activity is actually occurring, and the cinematography uses night-vision and infrared photography to create a suspenseful atmosphere.

[14][verification needed] Conversely, the Orange County Register gave it a "dishonorable mention" as one of the worst new shows of the 2007-2008 television season.

[15][verification needed] The New York Times critic Neil Genzlinger faulted the series for being too low-budget and not frightening enough (a The Blair Witch Project minus the fright).

[17][verification needed] As one otherwise positive review noted, "The biggest drawback to the series is that it's over-produced, with too many eerie sounds and visual effects.

Is the heavy breathing something picked up by PRS microphones, or is it a sound effect added after the fact by the show's producers?

[17][verification needed] Reviewers say the show also fails to effectively integrate and utilize the team's (apparently) sophisticated audio and video equipment to heighten tension or help support their claims of paranormal activity.

"The remaining three members of the core team ... don't seem confident or mature enough to take on a crabby Starbucks' manager, much less a demonic presence.

Passers-by who walked directly in the path of the sound would hear spooky, disembodied voices whispering suggestive messages such as "What's that?"

The billboard had a dramatic effect on people coming within range of the "cone of sound" created by the directional audio speakers.