Pare Areta Keiha QSO is a New Zealand academic whose research is in the areas of Māori development, corporate governance, competition law and policy, and intellectual property law.

He is Māori, of Whānau-a-Taupara / Te Aitanga-a-Māhaki and Rongowhakaata descent, and as of 2019 is a full professor, pro vice-chancellor and dean at the Auckland University of Technology.

[2] After a 1988 PhD titled 'Bipolar cells for electrowinning lead from molten lead chloride' at the University of Auckland,[3] Keiha moved to the Auckland University of Technology, rising to full professor.

[2][4][5][6][7][8][9] Keiha is a member of the Trademarks Māori Advisory Committee and Chair of the Patents Māori Advisory Committee [10][11] Keiha is a past-member of the Legal Services Agency Board,[12][13] and a past trustee of the Te Whanau-A-Taupara Trust.

[14] Keiha is on the board of Ngā Pae o te Māramatanga[15][16] In the 2008 New Year Honours, Keiha was appointed a Companion of the Queen's Service Order, for services to business, education and Māori.