[3] This business division was primarily managed (and owned) by his elder brother Jean-Claude de Givenchy who previously was an airline executive with Air France in New York City.

[5][6] In 1958, Hubert de Givenchy asked his friend Audrey Hepburn to be the face of his parfume, L'Interdit,[3] which only she was allowed to wear for a full year.

Hubert de Givenchy created the “4G” logo for the brand and a cosmetic line launched in the United States.

In May 2019, a first-ever pop-up Givenchy beauty suite opened its doors to the visitors of the 2019 Cannes Film Festival, where the guests of the Cannes Film Festival could get their Givenchy makeover ahead of the red carpet premiere.

In 2000, in order to contribute to the revival of the brand, Parfums Givenchy appointed designer Pablo Reinoso as artistic director of the company.