Agret notes that In its title, Paris Sex-Appeal appropriates the Anglo-Saxon concept of sex appeal to turn it into a typically gallic quality [to] conform to the French art of seduction and the capital’s reputation as a city of love and flirtation.

[6] Naughty and light, it played on the stereotype of the "Parisian woman" and on the city of Paris, renowned for its "hot spots", to appeal to a male audience.

There are also fictional texts often authored pseudonymously (Pierre Mac Orlan as Sadie Blackeyes,[8] for example, and Ernest de Gengenbach's 'La Satanisme moderne' as 'Jehan Silvius'),[9] and illustrated with photographs and drawings, most credited, in which usually athletic women, and some muscular men, appear more or less naked.

Never banned or restricted it was available on newsstands as evidenced by its legal deposit[10] and was distributed by the Nouvelles Messageries de la presse parisienne (NMPP).

; a pun in French from pronunciation of the phrase "oh quel cul t'as" ("oh what a lovely arse you have")[20] and is a close copy in paint from a small reproduction of André Steiner's nude photograph in the July 1935 issue of the magazine.