Owner Greg Vincent established the company in 1990 when he founded New Zealand Classic Car magazine.

The company went on to launch two more monthly motoring titles, NZ Performance Car in 1996 and NZV8 in 2005, which have proven durable with a loyal readership.

Parkside publishes hardcover books and special editions on motoring events and celebrities, as well as calendars and other collateral.

Parkside Media organises the NZ Drift Series, Super Lap and Import All-Stars.

It has previously organised various model search and motorsport events, and is a key sponsor of Intermarque Concours d'Elegance.