Parovi (English title: Couples) was a Serbian-based reality show created by Predrag Ranković.

The show premiered on December 24, 2010 on Happy and immediately reached huge ratings.

Originally the format built on that all contestants were real-life couples, but it was changed due to difficulties in looking for actual couples that may be part of the show.

Over the next years there were castings and people with interesting histories were chosen to participate in the show.

During the regular airing of earlier seasons, a daily and nightly show was broadcast on television.