When a copy of the track was picked up by the BBC DJ John Peel, Treacy was offered a number of record deals before eventually signing with Rough Trade.

Their 1980 release of the single brought the Television Personalities to prominence within the then emerging independent music scene, selling an estimated 27,000 copies in its first year.

The lyrics are a humour-infused satire of the late-comer, fashion-oriented, “plastic” punks who emerged c 1979 after the English punk rock movement emerged from the underground and went mainstream, especially after Bill Grundy's infamous live TV interview with the Sex Pistols on the 'Today' programme in 1976, during which the band swore and after which the TV host was fired from the ITV network.

[3] While still a teenager, and with financial assistance from his parents, paid out of pocket for the 1978 recording of the Television Personalities debut EP "Where's Bill Grundy Now?".

Peel, who was very orientated towards singles throughout his career, was disappointed when he heard that the song had been omitted but, noting the band's youth, remarked in good humour: "Oh, it's such a shame that children have to grow up".

This project was renamed "Dreamworld", after a cease and desist letter from legal representatives of George Michael, who paid an undisclosed sum to get the duo to choose a title different to Wham!.

[9] The lyrics take a critical and ironic look at aspects of the evolution of punk rock from its underground beginnings in the mid-1970s into a more commercialised, fashionable and mainstream style.

[8] Although the song mentions several contemporary people, bands and record labels, including John Peel, Siouxsie and the Banshees and Rough Trade Records, it wasn't intended to criticise them directly, more to, in the words of critic Ian Birch, highlight "the kind of unthinking acceptance that people can adopt towards figureheads.

[15] The music critic Kelefa Sanneh said of the song, "Dan Treacy led what sounded like a bedroom sing-along, poking fun of young people practising their punk moves at home.