Parthenium incanum, with the common names mariola and New Mexico rubber plant, is a plant in the genus Parthenium of the family Asteraceae.

Parthenium incanum grows from 1.5–3 feet (0.46–0.91 m) in height and width.

Small white flower clusters appear from July to October.

[3] The Jicarilla Apache used mariola as a traditional medicinal plant.

It was prepared by boiling the plant's leaves, and the solution was then rubbed over a pregnant woman's abdomen to relieve discomfort.