ParticipACTION

ParticipACTION is a national non-profit organization, originally launched as a Canadian government program in the 1970s, to promote healthy living and physical fitness.

[3] Council Chair Philippe de Gaspé Beaubien recommended that the Government of Canada provide seed money for an independent agency with public and private funding that would work to promote physical fitness.

[3] Former Prime Minister of Canada Lester B. Pearson chaired the board from 1971 to 1972, while Philippe de Gaspé Beaubien served as president.

The spot had its origin in juxtaposed pages of a book by Dr. Roy Shephard,[3] then the Director of the Graduate Programme in Exercise Science the University of Toronto.

[3] In the 1990s ParticipACTION became well known for its television public service announcements (PSAs) such as Body Break hosted by Hal Johnson and Joanne McLeod.