[1] The goal of PEARL was to assist the nation of Rwanda in its efforts to rebuild from the impacts of the 1994 Genocide Against Tutsi.
PEARL worked with rural communities across Rwanda to generate revenue through the development of agricultural products and market linkages.
[2] PEARL was funded by the United States Agency for International Development and led by researchers at Michigan State University, Texas A&M University and various Rwandan bodies including the National University of Rwanda, the Agricultural Research Institute of Rwanda, the Kigali Institute of Science, Technology and Management and the Rwandan National Coffee Board.
University resources were channeled directly into rural areas to promote agricultural improvement and increase revenues.
Increasing attention to quality control and consistency in production has led to success in worldwide exports.