[4] Its initial success prompted the launch of PartyPoker (2001) and PartyBingo (2003), by 2005 PartyGaming was listed on the London Stock Exchange market valued at £4.64 billion enough to earn itself a spot on the FTSE100 Index.

[5] In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,[6] creating the world’s largest listed online gaming company.

[7] In February 2016, GVC acquired bwin.party digital entertainment plc,[8] the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, UK, South Africa, and the Dutch Caribbean.

[10] The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site’s previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently.

As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.