Pasadena Now is an online magazine first published in April 2004 by James Macpherson and co-publisher Candice Merrill.
For his work on the magazine, Macpherson has been called a pioneer of “glocal” news by US newspaper columnists.
[1] One of Macpherson's goals is to cover smaller, local events in depth that larger newspapers can no longer afford to do.
[4][5][6] In April 2015, Pasadena Now launched Altadena Now, a community news website for Altadena, California, covering the community news and information that cannot be found in a daily or a weekly newspaper.
[7][8] Macpherson argued that, due to the availability of information online (such as city council sessions) that it is possible for local coverage to be done by people in other countries for significantly lower wages.