"America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses.

[2] During the Parade, many tournament members are required to wear distinctive white suits, with a red tie, a name tag, a membership pin and an official ribbon.

In December each year, a fleet of white vehicles, provided by American Honda, with special "T of R" license plates, is seen throughout the San Gabriel Valley.

The structure, a stately Italian Renaissance-style mansion designed by architect George Lawrence Stimson, was once owned by William Wrigley, Jr., the chewing gum magnate.

After Mrs. Wrigley's death in 1958, the property was presented to the City of Pasadena with the condition that the house become the permanent base of operations for the Tournament of Roses.

There are displays of trophies, past Rose Bowl Games, Grand Marshals, Presidents, and Queens and Courts.

Of interest is an original panel of Peanuts comic strip for January 1, 1974, when its creator Charles M. Schulz served as the Grand Marshal.

[4] On the panel, Lucy was watching the parade on TV and was telling Linus van Pelt that "They have some of the most beautiful floats this year I've ever seen."

With the announcement of the theme, the preparation and construction of the floral floats begin, along with the selection of marching bands and equestrian units.

David Eads is the Tournament of Roses executive director, taking over from William B. Flinn, who retired from the organization following the parade on January 2, 2017.

According to the association, members are "assigned to one of the 32 committees, with responsibilities ranging from selecting Parade participants to directing visitors on New Year's Day, to serving hamburgers to band members at the end of the Parade route, to giving presentations about the Tournament to community groups".

The Rose Parade has had some of the world's most distinguished individuals serving as Grand Marshal, which included actors, astronauts, writers, artists, athletes and political figures.

Other notable grand marshals included Bob Hope, Chief Justice Earl Warren, actress Carol Burnett, George Lucas, Bill Cosby, James Stewart, Kermit the Frog, Mickey Mouse, Justice Sandra Day O'Connor, former Presidents Richard M. Nixon, Gerald R. Ford, and Dwight D. Eisenhower.

Since 1923, except for 1942 in Durham, North Carolina and 2021 in Arlington, Texas, the game has been played in the Rose Bowl stadium, which was completed in that year.