Parade float construction primarily takes place from October through the end of December of each year.
Phoenix relocated to a concrete tilt-up warehouse building (Rose Float Plaza South) in the City of Irwindale in 2017.
In the late 1960s and early 1970s, through the months of January to September, the Rose Palace was used for other functions besides annual float construction.
It was during this time that the facility came to be known as The Pasadena Rose Palace, a Los Angeles Rock Ballroom.
Notable rock bands and musicians such as Led Zeppelin, The Byrds, The Grateful Dead, The Who and Joe Cocker played at this venue.