Path Through History

[1] It was launched in 2012 by then-governor Andrew Cuomo and highlighted through the very prominent installation of blue and gold colored directional signs on streets, subways and major highways.

[5] Co-Chairs of the strategic branding effort were Mark Schaming, Director of the New York State Museum and Lincoln historian Harold Holzer.

A specific Path Through History Weekend was scheduled during the month of June featuring a plethora of special events to further create excitement about exploring museums, parks and natural spaces.

Over $1.8 million was spent on Path Through History highway signs with the objective of stimulating greater economic growth through heritage and cultural tourism especially in upstate New York but the federal government was quick to criticize the billboards pointing out that their size and array of logos could distract and endanger drivers on the highway.

[4] As punishment, the federal government withheld $14 million in critical infrastructure funding from New York State pending its removal of the dangerous non-conforming signs.