[3] Before founding LitLamp Communications in 1995, Martin created the first-of-its kind sponsorship marketing division for the American Library Association.
The book detailed Martin's theory about the RenGen, or Renaissance Generation, an emerging group of individuals who are hungry for innovative ideas and ways to express them.
[6] Additionally, in her marketing firm, Martin has conjured a strategy for the Asian tour of the New York Philharmonic, spearheaded a viral Information Privacy initiative funded by George Soros, launched Animal Planet, introduced Dannon products into school lunch rooms nationwide, and re-focused Sun Microsystems’ higher education strategy.
She has been featured in the Wall Street Reporter, Harvard Business Review, Market Watch, the Chicago Tribune, AdWeek, and Advertising Age.
[citation needed] In fall 2008, Martin was selected as the keynote speaker for the Americans for the Arts National Tour sponsored by MetLife.